Searchability on a website depends on the site’s search engine marketing, which is the practice of marketing and advertising through Internet search engines. The number of websites dramatically increased in the mid-to late 90s, and as a result, several search engines appeared to help people find the information they were seeking more quickly. Soon, the search engine companies developed programs to finance their services and search engine marketing was on the rise. Search engine marketing is a broad term that refers to all the marketing activities related to the use of search engines, which help increase traffic to your website. Search engine marketing includes search engine optimization, (SEO,) search engine placement, search engine submission, Pay Per Click campaigns, Paid Placement and other promotional activities. Nearly 85 percent of all traffic to websites come from search engines, so it’s vital for a small businesses to create well-designed, search engine friendly websites.
Search engine optimization involves a website’s presentation, structure and coding. The site should be “search engine friendly,” in terms of design, menus and content. Make sure your website has well written content that will help sell your products, link all your pages correctly and check the HTML to ensure it has the relevant keywords in the title, description and body text. Search engine optimization techniques are classified into two broad categories: techniques that search engines recommend as part of a good design and those techniques that search engines do not approve of, which is referred to as spamdexing. Search engine placement, which is part of search engine optimization, is the ranking of a website in the search engine results list. The higher the website on the search engine results page, the more people will visit the site. When a person types in a certain word, or “query,” a crawler-based search engine will usually bring up thousands of matching web pages. In most cases, only the ten most relevant matches are displayed on the first page. Most people never look past the first 10-20 results. Therefore, it makes sense to try to get your website as high as possible in those search results. Placement of a website depends on several key things, including which target keywords are used in the website’s content and the correct placement of those keywords. Building links is another way to greatly improve how well your pages will perform in the link analysis system.
Search engine submission is the process of registering a website directly to a search engine. Today, it is not considered necessary because most of the major search engines use crawlers, bots and spiders that have the ability to eventually find web sites by themselves - without submission. Search engine submission services are also not necessary and, in fact, may violate the search engines’ terms of service and create the potential for a site using such a service to be banned.